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In October 2015, Amazon announced a brand-new handmade market called Handmade By Amazon, already having 5,000 sellers from 60 countries and 80,000 items for sale. The platform is designed for craftsmens to sell their great directly to the public, similar to the platform Etsy. Amazon Prime [edit] In 2005, Amazon revealed the development of Amazon Prime, a subscription using complimentary two-day shipping within the adjoining United States on all qualified purchases for a flat yearly fee of $79 (equivalent to $105 in 2020), along with affordable one-day shipping rates.

Amazon Prime subscription in Germany, the United Kingdom, Canada, India, and the United States likewise offers Amazon Video, the instant streaming of chosen movies and TV programs at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners' Lending Library, which allows users to obtain specific popular Kindle e-books totally free reading on Kindle hardware, approximately one book a month, without any due date.

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Quickly after this modification, Amazon announced Prime Music, a service in which members can get endless, ad-free streaming of over a million songs and access to curated playlists. In  Need More Info? , Amazon included Prime Photos, which enables endless photo storage in the users' Amazon Drive. Amazon likewise started using totally free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.

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In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Study Partners. On September 30, 2016, Amazon subsidiary Twitch revealed premium features that are unique to users who have an active Amazon Prime membership (Twitch Prime), consisting of advertising-free access to the service, and regular monthly deals of video games and add-on content.

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Customer electronic devices [modify] In November 2007, Amazon released the Kindle, an e-reader which downloads content over "Whispernet", by means of Sprint's EV-DO wireless network. The screen uses E Ink technology to reduce battery usage and to supply a more legible display. Since July 2014, there are over 2. 7 million e-books readily available for purchase at the Kindle Store.

In September 2011, Amazon revealed its entry into the tablet computer system market by introducing the Kindle Fire, which runs a personalized fork of the Android operating system. The low prices of Fire (US$ 199) was extensively perceived as a method backed by Amazon's income from its material sales, to be stimulated by access to Fire tablets.